Working with one of the leading designer retailers, Base, Premier Group created their newest store for them in London’s Westfield Stratford Shopping Centre.
The innovative designs of Base create a modern, fresh environment with elements of retro styling for shoppers in Europe’s largest shopping havens with projects designed and managed by The Faces Design.
The popular retailer was established in 1910 from Morris Granditer’s store in London’s East-End. Surviving two world wars and the great depression, the family owned business expanded throughout the 50’s and 60’s to become the place to get suited and booted throughout East London and Essex.
Base is now at the forefront of fashion and is considered one of the U.K’s leading retailers of children’s’ designer clothing, stocking labels such as Ralph Lauren Polo, DKNY, Diesel and Armani as well as own label clothes and key fashion brands Voi and UCLA with ranges exclusive to Base.